Katie James Inc. has returned as the volunteer-based branding studio for Spirit of Beacon. “Last year, we started by having a logo contest to seek out lesser-known talent in Beacon,” says Katie Hellmuth, owner of Katie James Inc. and President of Spirit of Beacon. “We received excellent submissions, and the Committee selected Kim Dei Dolori. This year, we get to play with the logo and colors a bit for new t-shirts, signage and other ways to use the essence that the logo has created for the Spirit of Beacon Day.

Katie James Inc. is responsible for enhancing the website design, which is a continuation of the detailed job the previous Committee headed by Gwenno James, who first started a website at all for Spirit of Beacon.

The studio is also running the Instagram and Facebook pages for the Spirit of Beacon, as well as the newsletter announcements and press releases, creating the art and writing and publishing the posts to promote parade participants, vendor table signups and sponsors.