When Kim submitted, she right away explained that she did not include the word “Day” in the logo. “I figured, while we only have one official day to celebrate, the Spirit of Beacon lives on always and can be represented any day.” The Spirit of Beacon Committee agreed.
In terms of Kim’s inspiration: “I loved the direction and challenge of showing our town tucked between the mountains and the river and had so much fun coming up with this design. You’ll see nods to iconic Beacon landmarks and the playful, quirky font gives a warm feeling of nostalgia with a handmade quality. I hope you enjoy it!”
The Committee brought on another talented Beaconite designer, Allie Bopp, to aid in the voting process. Our Treasurer, Nickeya Allen, wondered about the brown sun, so as a group we asked Kim for a few variations. Meanwhile, we did some research on color theory, and discovered we very much liked the brown.
Said Nickeya from her research: “I read here that Brown creates a sense of stability and support, which aligns totally with the motto of Spirit of Beacon Day!” We asked Kim for a few variations, which she took graciously and quickly, but we ultimately came back to this original design.
Kim is a graphic designer and art director living in Beacon and wants to work with more local organizations and small businesses. She says: “I love meeting new people and creatively connecting with others.” Take a peek at more of her work at her website, and pass her and all of these designers on to your friends.
Shout-Out: The team at Katie James Inc. provided art direction on this design.
